December 7 is an important day in American history. It is of course Pearl Harbor Day, marking the day in 1941 when Japanese war ships bombed Pearl Harbor killing 2,400 Americans and wounding some 1,100.
Not to diminish from that in any way, but today also marks an anniversary of sorts for the Rally Saint Louis movement.
As we’ve rolled out the Rally platform over the past few weeks, I’ve received an inordinate amount of undue credit for it. Indeed, I think we’ve all heard enough about my Forbes piece “St. Louis Doesn’t Suck”for the foreseeable future.
But as Rally is about bringing great ideas to light — thus far ranging from swings around St. Louis to beer museums to dog parks in Forest Park — it’s time we do this with the actual concept that is the Rally Saint Louis platform.
I wrote my published the Forbes piece December 6, 2011. It struck a chord and people go excited…..yadda, yadda, yadda. But the next day, about two hours after I emailed the story to colleagues and friends, my partner Brian Cross sent an email to our team at Elasticity.
“Everyone complains about how we don’t properly message St. Louis. They wait for the RCGA or CVC or whoever to foot the bill to create the campaign. What if we turned it around? What if we crowdsourced the ideas for the campaigns to St. Louis and St. Louis ex-pats? Then we use crowdfunding techniques to raise the money for some of the costs (media buys, etc.). Then Elasticity foots the rest of the costs in labor as a service to the region. Whatdayathink?”
And thus Rally Saint Louis was born. We spent about a month fine tuning the details and then in January 2012 began socializing the concepts with business, political, and community leaders throughout the greater metro-area.
But like what we are trying to achieve with the Rally movement — take great idea, build a consensus around them from a broad swatch of the region’s residents, attach funding to them, and execute the idea professionally in an effort that represents St. Louis as a creative place, and a great city in which to live, work, and play. So far, the New York Times seems to agree.
Be sure to submit your great idea to better represent St. Louis here on the Rally site.