Chicago ad campaign asks commuters to come to St. Louis for a “Weekend Quickie” (via Fox2Now)

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By Fox2Now

ST. LOUIS, MO (KTVI) – A new marketing campaign for St. Louis by the CVC is raising some eyebrows in Chicago. The St. Louis Post-Dispatch reports that the racy posters are plastered on transit trains. They encourage riders to come to St. Louis for a “Weekend Quickie.”

H&L Partners ad agency put the campaign together for the CVC. They also helped create a unique website to learn more about St. Louis. The site is optimized for mobile phones and looks like a dating app. It asks users to swipe attractive landmarks and then reveals alluring messages. Try it out for yourself, “WeekendQuickie.com.”

More examples of the posters:

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