St. Louis, Missouri (April 18, 2013) – After launching in November 2012 as a first-of-its-kind platform that allows consumers to submit, vote for, and help fund ideas that drive progress in greater St. Louis, Rally Saint Louis tonight announced its first two funded concepts and introduced an exciting new partnership with a progressive new social giving technology partner at an event in downtown St. Louis at Pi in the new MX complex.
“We’re thrilled to see projects coming to fruition through Rally Saint Louis,” said Kitty Ratcliffe, president of the St. Louis Convention & Visitors Commission (CVC). “We’re all working to better our region and this platform is allowing every St. Louisan to play a role.”
A collection of consumer funding, as well economic support from one of St. Louis’ leading corporations and two quasi-government organizations will ensure funding for two projects in the Rally Saint Louis pipeline:
Food Roof: With a generous grant from Bunge North America as well as thousands raised in consumer funding, the Food Roof project will be the first-of-its-kind community rooftop farm and be situated in downtown St. Louis, working to create a new system of providing our community with access to hyper-local, organic food.
“While our food and ingredients businesses are global, our North American home is St. Louis,” said Bill McCullough, vice president of marketing for Bunge N.A. “Bunge is proud to help bring a dynamic, first-of-its-kind endeavor for St. Louis to our region.”
Cotton Belt: With thousands in consumer funding and generous support from the CVC and the St. Louis Regional Chamber, the downtown riverfront Cotton Belt building located on 1st Street between Florida and Dickson will use it’s 750-foot-wide Eastern facade facing the new I-70 Mississippi River bridge as a massive welcome sign.
“What a dramatic way to launch a new spirit of collaboration in St. Louis – a 750-foot welcome sign to all who cross the new Mississippi River Bridge,” said Joe Reagan, president of the St. Louis Regional Chamber. “We couldn’t be more pleased to partner with the CVC and the Rally community to make this happen.”
Rally Saint Louis also announced a partnership with Givver (Givver.com) the unique social media philanthropic giving platform founded by Chris Sommers and Tom Carnahan that integrates with Twitter and simplifies the process of donating to charity.
“Givver is the best way to instantly #give to your most important causes,” said Sommers. “One simple sign up, and then you can give to the causes that matter to you, using one tweet. It’s an incredible way to make social media matter, and we’re excited to support Rally Saint Louis and other charities all over the country.”
Rally Saint Louis additionally announced that not only has the Magic House Installation at Lambert Airport reached the funding round, but Lambert – St. Louis International Airport will provide a 1,500-square-foot space for the project, and the Magic House and its corporate partners have already committed 75 percent of the $100,000 cost through Rally Saint Louis to develop the space.
“The Magic House is very excited to hopefully bring interactive play and learning to Lambert International Airport, said Beth Fitzgerald, president of the Magic House Children’s Museum. “Traveling with children can be challenging, but our hope is to make it a fun experience in St. Louis and convey what a wonderful place the metro area is for families.”
How Rally Saint Louis Works
- Anyone visiting RallySTL.org can submit an idea for how to market the region. There is no set formula: From campaign slogans to beautification projects to highlighting a favorite cultural destination.
- Residents can then vote for their favorite campaign ideas, and those ideas receiving the most votes from the crowd will proceed.
- The Rally budgeting committee, comprised of marketers from companies and agencies in St. Louis then set a budget and resources needed to complete the project.
- The budgeted ideas are then moved from voting to the funding stage. If someone likes an idea and wants to see it executed, they must donate small denominations to see it come to fruition.
- If a project reaches funding goals, it will be executed by a St. Louis-area partner. Ideas that do not reach funding goals in 90 days are removed from the site.