Rally St. Louis is proud to announce its latest project to enter funding! Branded Crosswalks is a community project whose goal is to beautify #OurSTL by painting beautiful, resident-approved crosswalks in neighborhoods around the St. Louis area.

Morganford-Wyoming-Crossing-FiniIn a city known for its tight-knit communities and vibrant art, the crosswalks will help to build a sense of place, promote civic pride, increase visibility of the pedestrian realm, and demonstrate that pedestrians matter. Plus, they make a neighborhood look great!

As a part of Rally St. Louis’ #OurSTL initiative to help the St. Louis community move forward from the recent events in Ferguson and North St. Louis County, Branded Crosswalks is a great example of how we can continue to improve #OurSTL and strengthen the bonds of our larger community on an every day basis.

Photos such as the ones below show what St. Louisans are doing in their own way to make our region a supportive, united and exciting place to live and stand as a great example for how others can get involved and help out themselves. Together we can spread the word and start changing the viewpoint of our city and with the existence of projects such as Branded Crosswalks we can demonstrate to the rest of the nation and the world what our region looks like from the eyes of St. Louisans instead of national media.


The project has begun in the Tower Grove Neighborhoods with crosswalks installed at Morgan Ford and Wyoming, Southwest and Macklind, Arsenal and Morgan Ford and Tower Grove Avenue and Magnolia. Volunteers designed crosswalks utilizing a neighborhood name or logo in addition to the iconis St. Louis fleur-des-lis. This design, along with the pattern used at the Missouri Botanical Garden, can be expanded to intersections in all areas of St. Louis.


The minimum goal for this 90-day funding period is $3,200. This will cover the costs of a four-way crossing and two-day installation process. The break down of these costs include: permits $100, traffic paint $600, paint rollers, extension poles, & roller covers $90, stencils $450, liability insurance $600, cone/barricade rental $150, admin $500, and traffic control by police $800 (varies by location).

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  1. I love the effect but two things to consider but there’s no maintenance fund incorporated in the plan. St. Louis (city and residents) has a habit of throwing money at one-off projects without any thought for the future. There should be, at minimum, a 5-year maintenance plan. It shouldn’t cost too much for something like this assuming you can hang on to stencils, extension poles, etc.

    What’s going to happen is that the paint will fade in a year or two and become unsightly in some areas. Or, the Streets Dept. will dig up part of the street and pay no attention to the nice artwork. In either case, if someone contacts the City to fix it, there’s nothing they can do about it (they didn’t put it there and don’t have the stencils, paint, etc.).

  2. What’s up,I read your blog named “RALLY ST. LOUIS ANNOUNCES NEW PROJECT IN FUNDING: ‘BRANDED CROSSWALKS’ | Rally Saint Louis” daily.Your humoristic style is witty, keep up the good work! And you can look our website about fresh proxy.

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